WHAT IS THE ILLINOIS METH PROJECT?
The Illinois Meth Project is a large-scale prevention program aimed at reducing first-time Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign that graphically communicates the risks of Meth use. The Meth Project has been repeatedly cited as a powerful private-sector response to a devastating social problem and was recently recognized by the White House as one of the nationâ€™s most effective prevention programs.
The Meth Project was conceived and founded by businessman Thomas M. Siebel. First launched in Montana as the Montana Meth Project, the program is focused solely on prevention. Since its inception in 2005, the Meth Project has achieved substantial results. In Montana, Meth use among teens has declined by 63%6, Meth-related crime has dropped 62%7, and the number of workers testing positive for Meth has declined by 72%8, the largest drop in the country. The Meth Project has since expanded its programs into Arizona, Colorado, Georgia, Hawaii, Idaho, and Wyoming.
The Meth Projectâ€™s core message, Not Even OnceÂ®, speaks directly to the highly addictive nature of Meth. Every day, people are faced with the decision to try Meth. Many perceive benefits in using the drug, but little to no risk. This is the root of the problem. The goal of the Illinois Meth Project is to arm teens and young adults across the state with the facts about methamphetamine so that they can make well-informed decisions when presented with the opportunity to try it.