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Illinois Meth Project

ILLINOIS METH PROJECT IS A LARGE-SCALE PREVENTION PROGRAM AIMED AT SIGNIFICANTLY REDUCING FIRST-TIME METH USE THROUGH PUBLIC SERVICE MESSAGING, PUBLIC POLICY, AND COMMUNITY OUTREACH.

Law enforcement officials, drug counselors, and state legislators agree—there has never been a drug as powerful, addictive, and quick to destroy lives and communities as methamphetamine. Meth is the top drug of choice and the #1 drug problem in central and southern Illinois. The financial and social consequences of Meth abuse are devastating and Meth is increasingly gaining popularity among Illinois’ most vulnerable—teens and young adults.

RESEARCH-BASED MESSAGING CAMPAIGN

The Illinois Meth Project conducts extensive surveys and focus group research to more thoroughly understand attitudes and behaviors related to methamphetamine in Illinois. This research provides the foundation for Illinois Meth Project’s messaging and communication programs.

The Illinois Meth Project’s research-based, high impact advertising graphically portrays the ravages of Meth use. The saturation-level campaign reaches 70-90% of teens, 3-5 times a week with prevention messaging spanning TV, radio, outdoor, newspapers, and the Internet.

The program, which has gained nationwide attention for its uncompromising approach and demonstrated impact, has won 45 awards, including 11 Gold ADDY Awards, 19 Silver ADDY Awards, 2 Gold Effie Awards, and the Cannes Lions Award at the Cannes International Advertising Festival.

PUBLIC POLICY AND COMMUNITY ACTION

The Illinois Meth Project activities increase awareness of the critical nature of the Meth problem, influencing and escalating public dialogue to find solutions. Coordinating closely with local, state, and federal agencies, the Illinois Meth Project organizes a broad range of community outreach programs that mobilize communities to assist in Meth awareness and prevention activities.